Humor for the win!
For this project we had to use the same product and create a series of three holiday advertisements for them. I chose to market to middle aged women and men by using the Shark robotic vacuum that does the cleaning for you!
I created my own holiday backgrounds on photoshop by using different brushes, borders, gradients, overlays, paints, and objects to get the perfect Christmas feel before placing my product as the centerpiece and adding some text.
For my text I chose to take a humorous and relatable route by playing on the fact that most people hate cleaning and this robo-vacuum does it for you! To top it all off I even went the extra mile and took my last ad that was meant for a Facebook post and made a mock up of what the actual Facebook post would look like! Here are the final products!
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